- Where There's a Will, There's a Won't: Cut it out with the "will!" It's always "this will" and "that will." Nobody wants to hear about what something "will" do, they want to hear what it does! This construction is about as undynamic as the passive voice (my old enemy). It sucks the energy out of every paragraph it appears in. It's time to stop.
- The First Sentence Always Sucks: Before sending anything anywhere, highlight the first sentence of every paragraph. For each highlit sentence, consider very carefully if it belongs. If I'm not 100% sure, delete it. Chances are pretty good its a waste of words.
- Active Voice! Active Voice! Seriously. I'm not as bad at this as I used to be - my friend Jon once asked me "does the passive voice pay you to endorse it or someting?" - but I still have room to improve. Clearly.
And now that the edits are done and sent in and the check is in the mail, it's definitely time to post this thing. I can only hope these lessons make an actual impression on me!